UTREES: University Theses in Russian, Soviet and East European Studies 1907--

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Thesis/Dissertation: BibTeX citation key:  Gubatova2020
ZLATINA GUBATOVA. 2020. Building brand loyalty through social media in economic crisis: A gender and Gen Y perspective of South-East European luxury fashion consumers [in Bulgaria, Romania and Greece]. PhD thesis. Sheffield.
Added by: Gregory Walker 2022-01-15 12:36:53
 B  
Subjects: Management, Planning, Marketing, Media (Broadcasting, Cinema, Press), Trade
Areas/Languages: Bulgaria, Greece, Romania
Authors: Gubatova
Institution: Sheffield

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Further information may be found at:
https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.803683

 
SW_Number
6838
Added by: Gregory Walker

 
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